1. Why Phishing Still Works

Phishing succeeds because it targets people — not systems. Attackers send emails that look legitimate, often pretending to be a boss, bank, or trusted vendor. When employees are rushed or distracted, they may click without thinking. And one click is enough for attackers to gain access.

2. Why It’s Important

Phishing remains the number one cause of business breaches. A single successful email can lead to financial loss, data theft, or complete operational shutdown. Even companies with strong technical controls are vulnerable because humans make mistakes — especially when emails look convincing.

3. What Can Be Impacted?

• Employee email accounts
• Customer information and financial data
• Internal systems and daily operations
• Brand reputation and customer trust
• Financial stability (fraud, wire transfers, downtime)

4. How Companies Can Protect Themselves

• Train employees regularly — short, practical sessions work best.
• Use phishing simulations to build awareness through real examples.
• Enable multi-factor authentication (MFA) to stop most compromised logins.
• Use email security tools that block suspicious messages before inboxes.
• Encourage reporting — make it easy to forward suspicious emails.
• Limit financial permissions so no one person can approve payments alone.

Phishing is not a technology problem — it is a people problem. With simple, consistent habits, organizations can reduce their risk dramatically.